What I learnt today

How to create a good story to gain PR interest

CUER Daphne

Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.

More to marketing than meets the eye…

More to marketing than meets the eye

There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.

8 minutes, 64 ideas – PR creativity

PR creativity

PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.

Tips for radio interviews

PR tips for radio interviews

Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.