Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
After Google Analytics, the next most important tool for your website is Google Search Console. You can do lots of useful things, including submitting a sitemap to Google, which helps it to find pages on your website more easily.