Selling-in is about quality, not quantity
‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
Beards, nails and sushi: how to do good science communications
This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…
I wanna tell you a story: Top tips for writing press releases
Telling a good story is the secret of effective communication.
How to get the BBC interested in your story
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.
How does the world get to hear your news?
When you have a good story there are lots of options available for getting the word out but for press releases to be picked up by the media they have to reach the right people.
Tips for radio interviews
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.