I wanna tell you a story: Top tips for writing press releases
Telling a good story is the secret of effective communication.
8 minutes, 64 ideas – PR creativity
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Generating good content with PR
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
Big data will bring new approaches for healthcare
Big data is just data, but a lot of it. Big data can be big in both qualitative and/or quantitative terms and tools are emerging that will allow us to use it more intelligently.
How to get the BBC interested in your story
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.
How does the world get to hear your news?
When you have a good story there are lots of options available for getting the word out but for press releases to be picked up by the media they have to reach the right people.
Tips for radio interviews
Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance.
Women overcome ‘impostor syndrome’ to share inspirational ideas
New models and strategies for biobusiness presented by women leaders