Selling-in is about quality, not quantity

‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.

All in a day’s PR work #8

Never work with children or animals, so the advice goes. This past month, we’ve done both and had a great time! Here’s a peek behind the past few weeks at Holdsworth Associates PR.

All in a day’s PR work #7

Many of our clients come to us at the very start of their journey. Here are a few such success stories from the past few weeks.

All in a day’s PR work #6

Targeted media coverage? Product launches? Delivering the biggest agri-tech event of the year? In little over a week, we’re proud to have supported clients in achieving all of this!

Beards, nails and sushi: how to do good science communications

This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…