This week the Science and Media Centre gathered journalists, doctors and scientists – as well as a few media officers and communicators – in a room to try and improve understanding of each other’s roles…
Archive | Public Relations
Red and green should never be seen – proofing checks in documents
Do you take off the proofing marks – the little wavy lines indicating a spelling or grammar error – when you send a Word document? No? Why not?
More to marketing than meets the eye…
There is much more to marketing than you might initially think. Alongside standard techniques, there are other less obvious ways to promote a company that Holdsworth Associates explores.
I wanna tell you a story: Top tips for writing press releases
Telling a good story is the secret of effective communication.
8 minutes, 64 ideas – PR creativity
PR is known as a creative industry; ensuring that every event, press releases and new website catches people’s attention requires a constant flow of ideas.
Generating good content with PR
Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message.
How to get the BBC interested in your story
Samantha Dalton explains how local radio looks for features and how to get the BBC interested in your story.