How to create a good story to gain PR interest

Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers.
Selling-in is about quality, not quantity

‘Selling-in’ is rarely a popular task in public relations, but with a concise approach, it can be much more beneficial experience for both the PR and journalist.
Website analytics: How to use Google Search Console

After Google Analytics, the next most important tool for your website is Google Search Console. You can do lots of useful things, including submitting a sitemap to Google, which helps it to find pages on your website more easily.
How do people reach my website? Google Analytics

How do people reach my website is one of the questions our clients often ask? Everybody wants to know how well their website is doing and there are some useful tools for assessing this, but to get beyond the numbers the findings need a bit of interpretation.
All in a PR agency day’s work #9

From achieving widespread media coverage, producing high-level industry reports through to delivering social media training – a week is a long time in PR
All in a day’s PR work #8

Never work with children or animals, so the advice goes. This past month, we’ve done both and had a great time! Here’s a peek behind the past few weeks at Holdsworth Associates PR.
All in a day’s PR work #7

Many of our clients come to us at the very start of their journey. Here are a few such success stories from the past few weeks.
All in a day’s PR work #6

Targeted media coverage? Product launches? Delivering the biggest agri-tech event of the year? In little over a week, we’re proud to have supported clients in achieving all of this!
All in a day’s PR work #5

From news-jacking stories about robots, to working with Silicon Valley companies and promoting new tests for human and animal health, here’s an insight into our PR work week.
All in a day’s PR work #4

Our latest blog offering a PR peek into our working week – including press-event organising, film producing, lab test assisting, and birthday cake candle lighting!