After Google Analytics, the next most important tool for your website is Google Search Console. You can do lots of useful things, including submitting a sitemap to Google, which helps it to find pages on your website more easily.
How do people reach my website is one of the questions our clients often ask? Everybody wants to know how well their website is doing and there are some useful tools for assessing this, but to get beyond the numbers the findings need a bit of interpretation.
You may well back up your important data, but you probably don’t. It’s something that you know you ought to do, but never quite get around to doing it.