How to create a good story to gain PR interest By Rachel Holdsworth on January 5, 2024 in What I learnt today Even the most innovative technology needs support to keep it in the spotlight and creating a good story is one way in which PR is effective in developing brand recognition with potential customers. Continue Reading
I wanna tell you a story: Top tips for writing press releases By Rachel Holdsworth on February 6, 2017 in Media tips, Public Relations Telling a good story is the secret of effective communication. Continue Reading
Generating good content with PR By Rachel Holdsworth on January 12, 2017 in Public Relations Original content is the life blood of online marketing, and generating good content with PR will keep a strong consistent message. Continue Reading
Tips for radio interviews By Rachel Holdsworth on August 2, 2016 in Media tips, What I learnt today Some useful tips when preparing to give an interview – or when preparing a client for a radio appearance. Continue Reading
Women overcome ‘impostor syndrome’ to share inspirational ideas By Rachel Holdsworth on January 8, 2016 in Bioscience, Cambridge, Cleantech, News New models and strategies for biobusiness presented by women leaders Continue Reading